India Handloom brand is an initiative launched by the Ministry of Textiles to endorse quality handloom products of the Nation.
With a focus on showcasing the quality of raw materials and the craftsmanship of the weavers, our aim was to redefine a traditional Indian textile. The challenge was to tell a story of that bridges contemporary and tradition.
India's timeless traditional craft was revocalized; Our strong focus on the lifestyle aspect of India Handlooms, resonated with young India. We unpacked the vibrance of the craft by engaging the glorious side of every individual. From online campaigns to exhibitions in Paris, we gave the brand a strong foothold for the future.
Tags: Strategy, Branding, Launch, Digital, Events, and Activation