India Handloom brand is an initiative of the Ministry of Textiles, Government of India, for branding of high quality handloom products. It would differentiate high quality handloom products and help in earning trust of customers by endorsing the quality of handloom products in terms of raw materials, processing, embellishments, weaving design and other quality parameters and by ensuring social and environmental compliances in their production. It will promote production of niche handloom products with high quality, contemporary as well as traditional designs, with zero defect and zero effect on environment. The India Handloom Brand products are also available in Retail Partnership Stores in major cities across India. For further details visit www.indiahandloombrand.gov.in
Category: Creative Services
Activities: Goldmine has created a campaign to position the brand in the style and comfort space. A 360 degree campaign that included Print, Television, Digital, Outdoor and Cinema was created and executed by us to promote India Handloom Brand as a new brand for authentic handwovens for modern day wear for young men and women.