At IndianOil, their monthly news journal, IndianOil News, is intended to be more than just an update on the Corporation for the employees. It is a platform to stay connected, express their creativity, and stimulate discussions that can turn into productive insights.

This had to go beyond a dialogue. Working with their corporate communications team, we planned a strong, internal activation to wire the spirit of the brand that puts India first.

To increase the readership of IndianOil News, and translate it into a platform for family participation of the employees, our team proposed the idea of Chef De Cuisine (CDC), a cooking contest that seeks involvement of family members of the employees. This initiative will be extended to all IndianOil offices and later to every household in all villages across the country to make the national dream of ‘Ujwala’ come to life.


Tags: Internal Activation, Strategy, Corporate communications, Events