Background: JM Financial is an integrated financial services group, offering a wide range of services to a significant clientele that includes corporations, financial institutions,
high net-worth individuals and retail investors. Their people bring knowledge, experience and diversity to bear in each endeavour.
Category: Print and OOH Advertising
Activities:The brief by the client was to build and nurture an identity that remains a communication property of JM Financial. The idea should convey the company’s emphasis on taking informed decisions. We designed our communication strategy around the need to gain wisdom. A mascot, named the “Intelligent Man” was created who would share nuggets of wisdom in every ad. This series is now known as the ‘Intelligent Series ads’