The bank, founded in 1972, operates nearly 50 fully-equipped branches across
Thane, Navi Mumbai, Pune, Nashik, Raigad and Ichalkaranji (Kolhapur). Riding high on customer satisfaction and trust,
the bank is preparing for the next phase of rapid expansion.
Category: Integrated marketing communication campaign
Activities: We created a dynamic brand identity for the bank, beginning with the logo, followed by designing the signage, staff dress and debit card. We devised mainline campaigns for print, television and radio to reach out to a mass audience. A mega event was also conceptualised to ensure the bank gained extensive mileage. The press was invited to cover the event, and the articles that followed provided the bank with additional positive exposure.