The FIFA U-17 World Cup was one of the most awaited events of the year, received with great love by all enthusiasts and admirers. It was a unique opportunity as this was the first FIFA event to be hosted in the subcontinent. In this context, India’s most recognised bank started a conversation about the most enjoyed sport.
Bank of Baroda, with its active presence in promoting sports, has a long affiliation with football. It was a proud moment for both India - to be hosting its first FIFA tournament and Bank of Baroda - to be the first National Supporter for this tournament.
Our approach was data driven. From increasing brand recognition to building enthusiasm about India playing at its home ground, the communications were conversational prompting engagements over teams, players and India’s spirit. From organising trophy experiences across various cities of the Nation to creating viral challenges among the prominent sports personnels, we charged the presence of the brand both online and offline. As a result, the event had an equal uproar both on the field and online. Here’s how data, football and creativity look like on a single canvas.
The strategic communication and execution of our overarching campaign resulted in emerging as the winners of the India Content Leadership Awards 2018 for the ‘Best Content in Digital Campaign for a Financial Enterprise’.
- Kartik Kotian, Copywriter