At a time when the human race continued to adopt precautionary measures to keep itself hale and hearty amid the threat of the COVID-19 pandemic, Bharat Petroleum Corporation of India (BPCL) left no room to ignore the health of vehicle engines.

In September 2020, BPCL’s new range of MAK engine oils for bikes and trucks were ready to be promoted in the market with the need to highlight the compatibility of the premium oils with the new BIS-VI engines. The Corporation, once again hired the services of Goldmine Advertising to meet the purpose.

The task was clear. It demanded a high proportion of cost-effective visibility to the MAK brand through hoardings.

Already well-accustomed to a virtual work culture for 6 months, the social distancing of Goldminers (along with their workstations) from one another was no deterrent.

As predominantly an art job, the creativity that followed met the objective of the communication visually, in tandem with the client’s ideas.

The campaign did the job of giving due credit to the product range by making its presence felt in its domain much to the expectation and satisfaction of the client.

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