Banking, financial services and insurance (BFSI)
Being Indian Government’s international trade facilitator, the Bank constantly has to engage and delegate with its stakeholders. The bank’s approach is to leverage their services and simplify banking for its customers has been one of the major aspects.
From an authority of promotion to a globally recognised trade facilitator for India, EXIM Bank’s journey of relevance has seen a strong shift in positioning, to connect with its stakeholders better. The bank is looked upon as more than an intermediary. Endeavouring to augment financial assistance, the main focus was to leverage the brand to create new benchmarks.
EXIM Bank’s approach to build an all inclusive experience stems from the introduction of a special web portal, which digitises all customer communications, followed by 'EXIM Mitra’- the mascot, a friend of exporters and importers. From handling all internal communications, to building a strong brand tonality, efforts made for EXIM Bank have prompted various awards. By augmenting their overall presence through better engagement and hence provided the solution with a responsive campaigns.