Healthcare / Pharma
Renowned for researching, developing and providing scientifically proven quality health-care solutions, Meyer Vitabiotics is a four time Queen’s Award winner comprising of over three decades of innovation in health care and research. Trusted for its flagship products, Wellman, Wellwoman and Perfectil, Meyer Vitabiotics is one of the leaders in the health supplements market, globally.
Leveraging a unique portfolio of innovative health-care products, the brand has a comprehensive multiple sales channels and a strong presence on e-commerce marketplaces. This is where the brand needed a professional approach to create an expansive digital media strategy to leverage its presence and drive sales.
With a hybrid sales infrastructure in place, the objective was to connect with customers on social media and persuade them to call-to-act on Meyer by building a strong brand awareness. We developed strategy-led brand and tactical campaigns which augmented the brand to reach the potential audience. Users on social media were educated about the wellness impact of supplements; with contextual examples intended to inspire and adopt Meyer offerings. The brand shares a large mindspace online with a committed following.