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The lockdown opened gates to many emerging artists. While some turned to canvas and colours, others decided to reconnect with their ghunghroos and guitars. A lot of people however turned to their knives and spoons. From Dalgona Coffee to Biscuit Cakes, this lockdown witnessed a lot of amaetuer chefs putting their hardwork on display at Instagram.

Our client IndianOil too, decided to harp on this enthusiasm. Chef - De - Cuisine, which was now successfully being served online, added the excitement of Biryani to it. And soon we at Goldmine started preparing for ‘The Great Biryani Festival’. From Teasers to Posters. From Social Media Hype to Quick Whatsapp Gifs, we as an agency had taken it upon ourselves to serve the tastiest platter for this grand celebration.

And rightfully so, our campaign with just the right amount of masalas, had reached a huge audience. With over 351 participants and over 810 followers on Instagram, the aroma of this campaign was spreading quickly.

On Facebook, the page views increased to a staggering number of 27,401 - which is almost about 4222%. The post reach also increased to 788%. And that’s not all, there was a 3090% increase in the page likes.

In the end, we as an agency were successful in cooking a biryani that was loved, cherished and celebrated by all.


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