On the first of August 2021, SBI CAP celebrated their 35th Foundation Day with pomp and fervour. And we formed a part of their celebrations too. With a brief to release an advertisement that honoured their 35 year journey while speaking a language that related to the brand and its cornerstones completely was what we were tasked with.
Now, to remain in the business for more than three decades, thrive and grow with it, there are many aspects to be met. But in order to stay relevant through decades, it requires one to be inherently evolving and that’s where the thought of being curious stemmed from. What better way to honor one’s journey than to celebrate their passionate nature and their will to grow further. Thus, there was the foundation day advertisement of SBI CAP. The advertisement made it to the front page of six national newspapers having millions of readers and was widely appreciated by the client. Take a look at it here.
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