Bank of Baroda
Banking, financial services and insurance (BFSI)
Putting Volleyball in the spotlight
The bond between Bank of Baroda and Sports goes back a long way. Their inclination towards Sports has led them to rope in Badminton Ace PV Sindhu and K Srikanth as their Brand Ambassadors.
Thanks to the encouragement and support from the management, the employees of Bank of Baroda no more have to choose between their full-time jobs and their sports aspirations. Thus, employee pool has a plethora of sports champions ranging from Cricket, Basketball, Badminton, Table Tennis and Kabaddi. This insight was what catalysed the birth of #ForTheGame - a campaign that brought these champions to limelight.
Bank of Baroda ran a video series called the Inside Scoop under the umbrella campaign of #ForTheGame, that consisted of 6 videos where these sports stars are taking a trip down memory lane to their journeys so far. They also give the followers a glimpse of their personal lives as they reveal their little secrets and share their future plans.
The campaign garnered close to 14 lac YouTube views, around 17 lac views on Instagram and Facebook and a whopping 12,000K impressions across all channels. The campaign was a great hit among its followers and it helped project Bank of Baroda as a supportive and conducive workspace.