Crafting Brands for the Future


Thinking

Women's Day Roundup

Women's Day Roundup

Women

21st March 2023

Women
Women = Wonderful

Women = Wonderful

21st March 2023

ChatGPT and Marketing: A Match Made in Heaven (?)

15th February 2023

ChatGPT and Marketing: A Match Made in Heaven (?)
Importance of customer feedback in the digital age

Importance of customer feedback in the digital age

15th February 2023
Stepping into the world of literature

Stepping into the world of literature
NayeBahaane

NayeBahaane

The Top Social Media Content Trends to watch for, in 2023

17th January 2023

The Top Social Media Content Trends to watch for, in 2023
9-5: To be or not to be

9-5: To be or not to be

17th January 2023

Why does your brand need to have a story in its communication

16th December 2022

Why does your brand need to have a story in its communication
Your way to perfecting - SEO!

Your way to perfecting - SEO!

16th December 2022
Chronicling the historic medical saga

Chronicling the historic medical saga
Lights. Celebrations. Engagement!

Lights. Celebrations. Engagement!

A bird trapped in a Tesla coil: How to market now?

16th November 2022

A bird trapped in a Tesla coil: How to market now?
Coffee: The potion of creativity

Coffee: The potion of creativity

16th November 2022

Shorts have a long way to go

17th October 2022

Sports app and the bigger picture behind its growth
How to meet deadlines without being dead

Dreams make you smarter

17th October 2022
UBI Influencer

The shadow of Digital Banking
The melody of everyday

The art of creating a reel

Festive advertising done the right way!

15th September 2022

By Lakhan Varma

Copywriter

New expressions: The revival of Avatars on metaverse
You can talk to pet's in the silent language of love

Idea Visualisation is Evolving through AI Generated Art

15th September 2022

By Amol Waghmare

Copywriter

Sports app and the bigger picture behind its growth.

25th August 2022

By Rupa Das

Creative Director - Copy

Sports app and the bigger picture behind its growth
How to meet deadlines without being dead

How to meet deadlines without being dead.

25th August 2022

By Amina Sayed

Digital Media Manager
UBI Influencer

UBI Influencer
The melody of everyday

The melody of everyday

New expressions: The revival of Avatars on metaverse.

15th July 2022

By Lakhan Varma

Copywriter

New expressions: The revival of Avatars on metaverse
You can talk to pet's in the silent language of love

You can talk to pet's in the silent language of love

15th July 2022

By Toshini Rathod

Copywriter

Good advertising doesn't need a great platform. It needs meaningful communication.

7th June 2021

By Rupa Das

Creative Director - Copy

Good advertising doesn't need a great platform. It needs meaningful communication
Understanding Programmatic Advertising

Understanding Programmatic Advertising.

7th June 2022

By Amina Sayed

Digital Media Manager
Making Indian Bank reach every pocket

Making Indian Bank reach every pocket!
A star-studded strategy for Anushakti

A star-studded strategy for Anushakti

Advertisements on OTT platforms are replacing TV advertising

4th May 2022

By Lakhan Varma

Copywriter

Advertisements on OTT platforms are replacing TV advertising
Crypto: A bright future or just a bubble?

Crypto: A bright future or just a bubble?

4th May 2022

By Lakhan Varma

Copywriter

Metaverse and brands. A perfect match?

28th December 2021

By Lakhan Varma

Copywriter

Metaverse and brands. A perfect match?
Influencer Marketing and its impact in today’s social environment

Influencer Marketing and its impact in today’s social environment

4th April 2022

By Shruthi Acharya

Copy Supervisor
Bookmarking the Jaipur Literature Fest for Bank of Baroda

Bookmarking the Jaipur Literature Fest for Bank of Baroda
This Diwali, let’s spread the taste of kindness

Celebrate your Valentine with your one true love.

5 marketing trends you must follow in 2022

24th February 2022

By Durvakshi

Junior Copywriter

Future Trends in Marketing : AR & 3D Billboards have upped their game
5 ways to boost your creativity!

Colours: How different industries use colours differently

24th February 2022

By Janvi

Copy intern

Let’s talk Hinglish!

28th December 2021

By Avani Sangani

Copywriter

4 reasons why Gamification should be on your next advertising pitch!
The QUIRKY Quest: Decoding the meaning of Quirky

Cracking Code Gen Z

28th December 2021

By Janvi

Copy intern
The Belenkaya Story!

The Belenkaya Story!
This Diwali, let’s spread the taste of kindness

This Diwali, let’s spread the taste of kindness.

Future Trends in Marketing : AR & 3D Billboards have upped their game

29th November 2021

By Rupa Das

Creative Director

Future Trends in Marketing : AR & 3D Billboards have upped their game
5 ways to boost your creativity!

5 ways to boost your creativity!

29th November 2021

By Zubin Nalawalla

Client Director

4 reasons why Gamification should be on your next advertising pitch!

26th October 2021

Rashmi Ramakrishnan

Copywriter

4 reasons why Gamification should be on your next advertising pitch!
The QUIRKY Quest: Decoding the meaning of Quirky

The QUIRKY Quest: Decoding the meaning of Quirky

26th October 2021

By Avani Sangani

Copywriter
John Deere drives a change. This time, with women power.

John Deere drives a change. This time, with women power.
BOB World: Revealing the new world to the world

BOB World: Revealing the new world to the world.

Celebrating the power of Numbers in Advertising.

27th September 2021

By Durvakshi

Junior Copywriter

Celebrating the power of Numbers in Advertising
Podcast advertising: A thundering success over the last decade

Podcast advertising: A thundering success over the last decade

27th September 2021

By Vaibhavi Shah

Junior Copywriter

“Exclusive story” : Are we ready for it?

30th August 2021

Rashmi Ramakrishnan

Copywriter

“Exclusive story” : Are we ready for it?
A Spoonful of Spotlight: Success Stories of Indian Homemakers On Digital Media

A Spoonful of Spotlight: Success Stories of Indian Homemakers On Digital Media

30th August 2021

By Avani Sangani

Copywriter
John Deere - A&I Parts

John Deere - A&I Parts
John Deere dealership is now open, 24X7!

John Deere dealership is now open, 24X7!

Campaigns that roared high at The Cannes Lions International Festival of Creativity, 2021

22th July 2021

By Vaibhavi Shah

Junior Copywriter

Campaigns that roared high at The Cannes Lions International Festival of Creativity, 2021
From Tattoos to Tazos: Reminiscing the era of small freebies

From Tattoos to Tazos: Reminiscing the era of small freebies.

22th July 2021

By Avani Sangani

Copywriter

How simple is simple: BFSI brands and their marketing strategy

22th February 2021

By Avani Sangani

Copywriter

How simple is simple: BFSI brands and their marketing strategy
For heaven’s sake, where are the bookworms

For heaven’s sake, where are the bookworms?

22th February 2021

By Venkat V.

Sr. Copywriter
Main Bharat Hun - an ode to India

Main Bharat Hun - an ode to India
Conspicuous streaks of successes

Conspicuous streaks of successes

2021: To Hope and Healing.

05th January 2021

By Avani Sangani

Copywriter

2021: To Hope and Healing
Art in the predigital age

Art in the predigital age

05th January 2021

By Rashmi Ramakrishnan

Copywriter

Digital Marketing beyond 2020 - what’s more?

21th November 2020

By Avani Sangani

Copywriter

Digital Marketing beyond 2020 - what’s more?
Festival of lights casts shadows of creative emotions

Festival of lights casts shadows of creative emotions

21th November 2020

By Venkat V.

Sr. Copywriter
A celebration of hard work

A celebration of hard work
Another sprout

Another sprout

Inside the consumer psyche

14th October 2020

By Avani Sangani

Copywriter

Inside the consumer psyche
Tough times never last, but tough people do!

Tough times never last, but tough people do!

14th October 2020

By Elijah Samson

Creative Director

Together from a distance

18th August 2020

Together from a distance
Tested positive for e-ffectiveness

Tested positive for e-ffectiveness

18th August 2020
A plate full of determination: Chef - De - Cuisine Case Study

A plate full of determination:
Chef - De - Cuisine Case Study
Celebrating creativity by refining imagination

Strengthening a healthy tomorrow
by facing challenges today.

The virus with the hidden healing touch

17th April 2020

By Venkat V

Sr. Copywriter

The virus with the hidden healing touch
Limitless online content in the times of limits.

Limitless online content in the times of limits.

17th April 2020

By Shruti Acharya

Copy Supervisor
From the home office desk

From the home office desk

17th April 2020

By Venkat V

Sr. Copywriter
Surmounting the Standstill

Surmounting the Standstill

17th April 2020

By Avani Sangani

Copywriter

Australia - the ‘burning’ issue!

31th January 2020

By Rashmi Ramakrishnan

Copywriter

Australia - the ‘burning’ issue!
Designation v/s performance - what commands more respect?

Designation v/s performance - what commands more respect?

31th January 2020

By Venkat V

Copywriter
Celebrating creativity by refining imagination

Celebrating creativity
by refining imagination.

Passion at play

Passion at play

31th January 2020

By Venkat V

Sr. Copywriter
Ads remembered. Products forgotten.

Ads remembered. Products forgotten.

31th January 2020

By Shruti Acharya

Copy Supervisor
Thinking for crafting brands of the Future

Making Tanishq Wali Diwali ours, every year!

Meet the Miner: Saurabh Kanekar, the designer of his destiny.

18th November 2019

By Avani

Copywriter

Social Media and Indian General Election in 2019
Effective Media Communication

Moment Marketing - should we or shouldn't we ?

18th September 2019

By Venkat Sir

Senior Copywriter
A strong relationship

Importance of Strategic Communication

18th September 2019

By Himani Mehta

Strategic Brand Planning
A strong relationship

Dekho magar pyaar se - Truck Art in India

18th September 2019

By Avani Sangani

Copywriter
Thinking for crafting brands of the Future

Empowering thoughts by changing them into meaningful stories.

Rural Marketing in the Digital Age: Our success story with John Deere

18th September 2019

By Shruthi Acharya

Copy Supervisor

Social Media and Indian General Election in 2019
Effective Media Communication

Reputed brands are dating with mission moon

18th September 2019

By Venkat V

Senior Copywriter
A strong relationship

Beautiful Mumbai rains

05th July 2019

By Spandita Dassarma

Intern - Copy
A strong relationship

Cannes Lions 2019: Grand Prix Winners

05th July 2019

By Shruthi Acharya

Copy Supervisor
Guerrilla Marketing

Guerrilla Marketing

05th July 2019

By Kartik Kotian

Copywriter
A strong relationship

A strong relationship goes a long way. We proved it by retaining Bank of Baroda

26th April 2019

By Shruti Acharya

Sr. Copywriter

Social Media and Indian General Election in 2019

26th April 2019

By Siddharth Mehta

Copysupervisor

Social Media and Indian General Election in 2019
Effective Media Communication

Effective Media Communication

4th March 2019

By Sagar Haldankar

Media Buyer & Executive
Thinking for crafting brands of the Future

Inspiring momentum
by transforming ideas

Memory Drive before Phone Drive

Memory Drive before Phone Drive

4th March 2019

By Vanessa Furtado

Associate Creative Director-Copy
Work and Fun

Technology May Turn Redundant But Creativity Is Here To Stay

2nd January 2019

By Rahul Sarkar

Chief Operating Officer / Chief Creative Officer
Thinking for crafting brands of the Future

Delivering ideas
to transform people’s lives

Ad Campaigns 2018. On point!

2nd January 2019

By Shruti Acharya

Sr. Copywriter

Ad Campaigns 2018. On point!
Power of Communication

Power of Communication

10th November 2018

By Venkat

Copywriter
Genuine dialogue, not rhetorical bomb-throwing

Genuine dialogue, not rhetorical bomb-throwing

28th October 2018

By Aman Jain

Account Planning & New Business
Why evolve?

Why evolve?

5th September 2018

By Pratik Singla

Strategy & New Business
Work and Fun

"Work" and "fun" shouldn't be antonymous at work

21st August 2018

By Shruti Acharya

Sr. Copywriter

Bonding With Challenges

14th July 2018

By Aditya Naik

Copywriter

Bonding With Challenges
Thinking for crafting brands of the Future

Harnessing the power of creativity
that resonates

Tech Talk

Tech Talk

12th June 2018

By Aman Jain

Account Planning & New Business
Creative Showcase

Creative Showcase

20th May 2018

By Kartik Kotian

Copywriter
Goldmine HR: Here’s Samson

Goldmine HR: Here’s Samson

3rd April 2018

By Aman Jain

Account Planning & New Business
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