After running successfully on the roads of Italy, Eni’s range of lubricants and engine oils entered India and is proving to be unstoppable. We, at Goldmine Advertising, have been awarded the responsibility of managing their social media platforms.
The social media handles of the brand had just come into action a couple of months back and hence, the follower count and engagement on their pages were relatively low. The brand required a campaign that could help strengthen its footprint on these platforms while generating engagement with its followers.
Opportunity & Insight:
Valentine’s day was around the corner and the idea came wrapped in the insight that for a vehicle owner, their vehicle is their first love. We pitched the idea of spending their valentines with their vehicle and cherishing those small moments which made them fall for them.
Idea & Execution:
The campaign was called #MyVehicleMyValentine. Starting with a teaser and moving over to the brand and engagement posts, the campaign covered the journey of love. We asked people to tell us about the love they share for their vehicles, and we received an overwhelming response with stories, anecdotes, and moments.
The campaign led to an encouraging increase in the follower base. From the first week of February, the number of followers on Instagram tripled in number while on Facebook it nearly grew by 100%. All this in the campaign period of just three days! The campaign reached over 6 lakh handles while recording an engagement of 3 lakh and 6.43 lakh impressions.
The journey towards Eni’s social media success met with a “lovely” start and aims to move ahead in top gear.