At the close of 2020, Goldmine Advertising continues to move forward with commitment and fortitude. As was evident, challenges were aplenty and even hardcore business strategists had to do some tough thinking to draw a tangible projection or a fair inference of the market. However Goldmine rose to the situation, continued to pool its talents and resources and succeeded in providing some interesting, result-oriented communication solutions. Three of the best works created by Goldmine are showcased below:-
Bank of Baroda #ThankTheCOVIDWarrior
The objective of this PAN India was to recognize, honour, thank and celebrate the COVID warriors who worked incessantly to provide essential services. Visually appealing video content focusing on the attributes, job role and attire of the COVID warriors were used, which generated 3.1 million impressions. Goldmine also produced 2 films titled Rise against COVID – 19 and Unlock 1which garnered 10.7 million impressions and 3.04 million views and the film - #IndiaTogether which fetched 7.5 million total impressions and 2.3 million total views. Tweets and testimonial contents were also created.
Indian Bank – Allahabad merger
Focussing on sustaining the customers’ trust consequent to the merger came an integrated multimedia campaign #TwiceAsGood. The social media campaign witnessed a commendable response across Facebook, Instagram and YouTube. “Forward”, the digital wing of Goldmine has been associated with Indian Bank for three years and its close involvement with the bank won the mandate for the amalgamated banks’ social media for 2020-21.
Rising above conventional ideas, Goldmine created a spectacular video for its client – John Deere, a renowned name in tractors. It was created to give an ode to every farmer through a unique ‘Sand Art’ treatment to mark the festival of Diwali.