29th November 2021, By Rupa Das, Creative Director

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The Year 2020 had many life-changing impacts due to the pandemic. One of them is definitely going to be AR or ‘Augmented Reality’ as it is the future of how we perceive content.

For the marketeers- it has three clear-cut advantages:

A combination of both real and virtual worlds

Real-time interaction

Accurate 3D registration of virtual and real objects

So, let’s check out the sectors using AR applications:

Improve your online shopping experience:

IKEA uses a new Augmented Reality (AR) application that allows users to test IKEA's products in real-time through Apple iOS 11’s ARKit technology. In order to visualize a product, users must point the device (iPhone or an iPad camera) to the desired spot in a room, then drag and drop the selected product onto the space, making it easier to make buying decisions in their own place by trying different products, styles and colors in real-life settings with just a swipe of their finger.

AR in the Automobile Market

In the automotive sector, AR is being used as an application to power the vehicles and connect with buyers. Porsche has a feature called ‘Tech Live Look’ that allows the company’s remote serving engineers to connect with Porsche Atlanta-based service headquarters and get real-time assistance. Harley Davidson has developed an app for its customers to let them view a motorcycle in-store and customize it on their phone.

Transforming the Real Estate Market

From showcasing properties to interactive visits the ART technology is helping buyers to visualise the architectural design thus helping them sell better.

3D Billboards –Static & Motion

Another upcoming technology that is bringing life to the marketing campaign is the usage of 3D Billboards –Static & Motion that are stunning passers - by on busy streets.

Check out how Netflix promoted their film ‘Army of the dead’ 3D hoarding at Piccadilly Lights that made a powerful impact.

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