Indian Bank was established in the year 1907 and is the 7th largest Public Sector Bank in India. The bank believes in delivering excellence in financial services through customer focus, employee engagement and sustainable growth. In this digital world, it wanted to bring the best of innovation and technology responsive to the needs of every customer.
People like to live a comfortable life where everything is in their control and easily accessible especially while banking. There’s no joy greater than having the freedom to bank from home - anywhere, anytime. And so, Indian Bank brought the bank closer to people by placing the bank in every pocket through the IndOASIS App.
With the idea of #BankInYourPocket, we re-introduced and promoted the advantages of using the IndOASIS App. It’s an all-in-one app for banking services that offers hassle-free banking. Right from requesting a new cheque book to depositing money for investments, everything is was now at people’s fingertips. Or rather, in their pockets.
This also eliminated the need to use multiple apps for various banking tasks. To deliver the message, Indian Bank started a social media campaign. Through static posts, videos and stories, we showcased the features of the app.
Creatives were delivered successfully and we reached an insight of 7,90,877 impressions within a month and 1 million downloads since the beginning of the campaign.