There has been a dramatic increase in the demand for easily consumable content and entertainment that can be accessed instantaneously across multiple digital platforms. It therefore comes as no surprise that short-form entertainment platforms like YouTube Shorts are growing in popularity, especially since its debut on September 14, 2020.
Only accessible on mobile devices, YouTube's Shorts feature allows content creators to upload and share entertaining, impromptu-style films with their audiences, thereby raising the creative bar a notch higher.
YouTube Shorts are short videos that last not more than 60 seconds. Text, pictures, and musical overlays can all be used by creators to enhance their work.
In addition to being able to generate income, YouTube Shorts also enjoy a huge fan base. As per the firm’s plans, over $100 million was planned to be distributed as prizes during 2021 and 2022, mostly in the form of monthly prizes from the YouTube Shorts Fund for approved producers ranging from $100 to $10,000.
Most people today consume content through their mobile phones and that is where YouTube Shorts wins the game as it ensures improved mobile responsiveness. Here's how it will benefit content creators and brands:
- Greater accessibility
- Adding Long-Term Gains
- Cost Effectiveness
- Exposure
- Vast content library
Due to the growing importance of multichannel marketing in digital strategy, YouTube Shorts provides a great opportunity to pilot your brand on a widely used video content distribution network. Also, if you're already producing YouTube videos that are longer in length, Shorts are a trend you should investigate.
As a result, you can modify the data and utilize it in different contexts. In addition, they are simple to make, so even if they don't result in a substantial influx of new visitors to your site, you won't have wasted much time or resources.
YouTube has recently begun making concerted efforts to corner the market on mobile videos that are less than 10 minutes in length. The preliminary numbers indicate that shorts are doing rather well, and there is little reason to believe that this trend will soon reverse. Shorts, one of the most recent mobile platforms, boasts an enormous user base and the potential for any given video to go viral.
