30th August 2022, By Lakhan Varma, Copywriter

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We’ve come a long way in terms of enjoying sports. From watching the exhilarating matches from the nearest electronic stores to virtually participating in the live games, the consumption of sports entertainment has changed drastically.

And the biggest credit for this goes to the rise of fantasy sports.

Over the previous decade, India has seen a 700% increase in the arrival and growth of fantasy sports gambling. It is presently the largest Fantasy Sports market in the world, with over 13 crore users. The industry is also expected to reach Rs 1,65,000 crore by FY25, up from Rs 34,600 crore in FY21, representing a 38% CAGR.

Without a doubt, this presents enormous potential prospects for advertisers and marketers in terms of user acquisition goals.

As the 'New Normal' period progresses, numerous athletic events have begun to open their doors to the general public, attracting fans from all around the world. For example, the Euro 2020 finals had a prime viewership of 31 million people on BBC and ITV. The viewership for the two-week-long French Open 2022 competition surpassed 42 million, a new high since the tournament's 2012 edition.

So what's in it for the marketers?

The worldwide smartphone revolution is benefiting the sports business financially. The worldwide sports market is predicted to increase at a CAGR of 41.3% from $354.96 billion in 2021 to $501.43 billion in 2022. Marketers should select the most relevant sports events to tap into newer and more broad audiences inside mobile OEMs, allowing them to enhance the reach and audience for their sports-related mobile app.

Marketers may utilise a dedicated app store featuring per day and particular dates with numerous advertising formats like video ads, native ads, and banner ads with unique ad placements with mobile OEM app advertising.

They may also obtain unique screen takeovers with splash commercials, which allow them to display the best of their sports and gaming applications across the whole smartphone screen in video format, creating rapid brand exposure and interest among consumers.

To increase app install rates, appographic targeting promotes apps to people with similar interests beyond category and ownership. Furthermore, smartphone OEMs give personalised push notifications to target high-value consumers during athletic events to facilitate app discovery, since gaming applications have grown by 72.71% year on year. With everything mentioned above, it’s no wonder that fantasy sports leagues are ideal for highly targeted and impactful advertisement that reaches the largest masses.