16th December 2022

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If you want your content to remain on the web for a long time, mastering the art of SEO is essential. It will not only increase visitors to your website, but it will also give you more credibility in your domain and make you attract more customers. 

Building a good SEO can be difficult, though, as the SEO space is continuously evolving, and its best practices are also changing.

However, if you know the fundamentals, you'll be successful right away. 

Below are some ideas to help you in putting together and executing a long-term SEO plan. 

# 1. Organize URLs
Make absolutely sure your URLs are concise, pertinent to the pages they go to, and organized in a logical hierarchy. They should not contain any special characters, be it in entirely lower case, and only utilize hyphens as separators. 

# 2. Don't do keyword stuffing
The tactic of keyword stuffing, or stuffing as many terms onto a page as possible, was once practiced to manipulate a page's SERP rating on Google. In 2020, loading your content with keywords will cause Google to classify it as low quality, which will impact your ranking. This is referred to as a Black Hat Technique, and search engines do not support it. 

# 3. Shorten the meta descriptions
Although meta descriptions can be any length, Google truncates them to between 155 and 160 characters. We suggest that you keep yours between 50 and 160 characters. 

# 4. Maintain page loading speed
One of Google's stated ranking variables is the speed at which a page loads. Increasing your speed also improves user experience; therefore, you should be doing it independent of SEO. Use compression and caching and reduce your JavaScript and CSS.

SEO is like a never-ending race. You'll need to continuously create content, keep a close eye on your rivals, and tweak your strategic plan.

Whether you work in marketing or operate a business, learning these SEO fundamentals will help you become more visible online, drive more visitors to your website, and increase your lead generation.