A Mission to reach everywhere

In a country as vast as India, reaching all corners of the nation becomes a challenge for any financial institution. Therefore, to tackle this problem, Indian Post Payments Bank was formed. Popularly known as IPPB, the brand has based its ideology entirely around the promise of convenient doorstep banking.

To make sure their message reaches everyone, just like their services, they decided to organise a “nukkad natak” to reach the masses effectively. This was a very unique proposition for us as well. We first started with developing an understanding of how we could integrate their brand values in a manner that was easily depicted in a skit format.

After a rigorous process of research, we were finally able to craft a script that helped spread the brand’s message in an interesting manner that evoked a great response

Let’s catch the video right here…