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Aspire- The only way to lead

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Bharat Petroleum invited a pitch for an All-India meet for their Industrial & Commercial division with the theme “Aspire… Only to Lead”. Our detailed presentation helped us to win the pitch.

The real challenge began as the event was large-scale spread across four days with a gamut of activities including an award show, an interactive quiz, Cricket match and a Bollywood Antakshari making it a challenging task. The creative team started with proactive planning as we researched newer trends in the similar space. The copy team worked on thematic concepts for each engagement activity and sat together with Art and Editing teams to give a fresh new look to our concepts.

Using AI tools, the event collaterals, GIFs and Videos were further enhanced to give a striking appeal. From quirky team names to impactful scripts, the concentrated efforts were optimized to the core. Last but not the least, the final execution was done with absolute perfection under the supervision of our CS and event management teams garnering applause from the participants and the leadership team at BPCL.

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