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Union Bank of India is celebrating their customer stories through a month long campaign on social media. The campaign is meant to create buzz around their loan offerings and how it brought happiness to people’s lives. Audience was asked to share their dream moment as they are achieved through Union Bank of India’s services and post it on their social media. The most liked and creative posts will stand a chance to win exciting prizes as a token of appreciation. With this campaign, the brand wants to increase engagement on their social pages and keep it active organically.