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Corporate Social Responsibility (CSR) is a business aspect that makes any brand accountable to the public and makes it conscious of the impact they have on different aspects of society such as economic, social and environmental. Under the same bracket, Union Bank of India recently completed 4 highly-praised activities.
To showcase the good work and promote it amongst their employees, UBI briefed us to create a series of videos to be played in an internal event taking place on 2nd October 2023. This series would showcase their work towards the causes of, sponsoring a girl child, rebuilding a school in Dehradun, PHC redevelopment in Itanagar, and Women’s sanitary napkin dispensers and disposers in 134 rural schools.
To showcase their outstanding social work effectively, we crafted a short and crisp script using real-life images from their activity. The client liked the final output and appreciated our efforts.
Here’s the first one from the series.