Sparking Enthusiasm Among the Young Heroes

With the election season warming up, the Chief Electoral Office, Delhi was looking to kickstart its Special Summary Revision Campaign with a bang. The key challenge was to channelise youth’s apathy and evoke participation from the marginalised sections of society. 

We put our heads and hearts together to create a communication that touched the hearts of Delhites under an innovative tagline “Voting Karein, Hero Banein”. The campaign spoke to the youth, women, People with disabilities and Transgenders in a language that they could relate to. From Bollywood to Cricket and day-to-day situations to poetry- it touched and inspired the people of Delhi to take action by enrolling their names in the voter list. 

The campaign ran across Radio, Outdoor, Cinema and Metro stations and we can’t help but feel proud of playing a constructive part in this nation-building initiative.