Union Bank of India
Bringing the goodness of the bank to the digital family
With a primary objective of enhancing Union Bank of India's digital presence, we helped establish meaningful connections with their target audience, to drive sustainable growth in social media followers.
Integrating strategy with creativity
We aimed to leverage innovative strategies, creative content, and seamless collaboration between servicing and marketing teams to achieve these goals. We took charge of Union Bank of India's social media accounts, developing a comprehensive content strategy tailored to their brand image and target audience. We identified trending topics, industry news, and customer preferences to create engaging posts that resonated with their followers.
Partnered with influencers
We forged strategic partnerships with relevant influencers and key opinion leaders to expand Union Bank of India's reach and enhance brand credibility. These collaborations resulted in the creation of engaging content and increased brand visibility among the influencer's audience.
Recognizing the diverse linguistic landscape of India, we provided language translations for social media posts. This approach enabled Union Bank of India to connect with a broader audience, breaking language barriers, and fostering better engagement with customers from different regions.