Enhancing IBEF’s website and newsletter ecosystem
for faster updates and stronger audience reach
Client:
India Brand Equity Foundation (IBEF)
Sector:
Government & Trade Promotion
Services:
Website Management, Newsletter Operations, Hosting, SEO
What we did (in a nutshell):
As IBEF expanded its global reach, it needed a digital system that could support frequent website updates and a daily newsletter for over 80,000 subscribers, while keeping the entire flow seamless and reliable.
We rebuilt the ecosystem. The website was managed around the clock, handling 120 - 150 updates each month, with tenders, reports and news articles published within 30 - 45 minutes.
The daily newsletter delivered through an authenticated setup, maintaining consistent reach with an average open rate above 25% and a bounce rate under 1%.
To support growing traffic, we stabilised the hosting environment and strengthened the site’s structure through improvements to metadata, schema and crawl behaviour, creating a more stable and discoverable system for IBEF.
“What stood out was the stability and ease of execution. From website updates to daily newsletters, everything started running more seamlessly and consistently.”
Impact
25%+ average open rate on daily newsletters
<1% bounce rate
99.9% uptime even during peak traffic spikes
30% increase in impressions
Stronger digital performance andimproved AI-based visibility
