Indian Bank: Khabar Nahi, Khabardar Bano
Creating high-impact short-form content tailored to the brand’s voice.
Client:
Indian Bank
Sector:
Banking and Finance
Services:
Production & Films
What we did (in a nutshell):
With rising banking scams, Indian Bank needed impactful awareness that could cut through clutter.
We conceptualised and produced five digital films under “Khabar Nahi, Khabardar Bano,” using relatable scenarios to deliver a clear, engaging message.
Designed for digital-first consumption, the films drove strong visibility, shareability and audience connection across platforms.
“The films helped us communicate an important message in a way that was engaging and easy to relate to. It strengthened awareness while driving strong audience response.”
Impact
Over 8.5 million engagements within one month
High audience recall through relatable storytelling
Strong digital reach across platforms
Effective communication of fraud-awareness
messaging
