John Deere: Creating content that connects
across regions and realities
Client:
John Deere India
Sector:
Agriculture & Industrial Machinery
Services:
Print Media Ads, Social Media
What we did:
John Deere, a global agricultural machinery brand, wanted to connect better with Indian farmers. The challenge was the diversity in farming practices across states, making a one-size-fits-all communication ineffective.
We built a hyper-local communication strategy using state-specific messaging, culturally relevant visuals and vernacular content. By aligning the communication with local farming practices and language, we made the brand more relatable and familiar at the grassroots level.
“The localised approach really helped us connect better with farmer across regions.”
Impact
40–50% increase in market share.
20% increase in lead conversion.
