BPCL: Speed Campaign with Neeraj Chopra
Chuno Jeet Ko, Chuno Speed Ko!
Client:
Bharat Petroleum Corporation Limited (BPCL)
Sector:
Energy & Petrochemicals
Services:
OOH Campaign Planning
What we did:
When Bharat Petroleum relaunched Speed, the objective was to connect with a younger, performance-driven audience. The brand needed to feel energetic, aspirational and highly visible.
We executed the “Chuno Jeet Ko, Chuno Speed Ko” campaign featuring Olympic gold medallist Neeraj Chopra, translating performance into bold, high-visibility OOH creatives. A strong, green performance aesthetic, motion-led layouts and sharp messaging ensured consistency and recall across touchpoints.
“The campaign brought renewed energy to the Speed brand. It gave customers confidence in the product and created strong appeal among younger audiences.”
Impact
High-visibility OOH presence across key markets.
Strong brand recall for Speed relaunch.
Consistent messaging across campaign touchpoints.
Enhanced youth connect through celebrity integration.
