John Deere: Driving Hyper-Local Demand

Through Meta

Client:

John Deere

Sector:

Agriculture & Machinery

Services:

Strategy, Performance Marketing, Lead Generation (Facebook & Instagram)

What we did (in a nutshell):

As John Deere expanded into the Indian market, the challenge was to build trust quickly, create awareness across diverse farming regions and generate quality leads in a category where local relevance is critical.

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We addressed this through a hyper-local lead generation strategy using Facebook and Instagram Lead Ads. Campaigns were tailored by geography, language and crop patterns, with region-specific visuals and tractor models aligned to local farming needs. By highlighting GST savings and pricing benefits and enabling direct in-platform enquiry capture, we drove scale, precision and high-quality lead generation simultaneously.

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“The campaigns helped us connect with farmers in a way that felt local and relevant, while delivering strong lead volumes at scale.”

Impact

  • 28 Cr+ impressions across
    Facebook & Instagram

  • 2.55 lakh leads generated

  • 66% reduction in cost per lead

  • 20% lead-to-conversion rate

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8.5M+

engagements in
one month

High audience recall through storytelling

Strong fraud-awareness communication

Indian Bank: Khabar Nahi, Khabardar Bano Creating high-impact short-form content tailored to the brand’s voice.

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Stronger

audience connection

Consistent social media presence

HPCL: Creating high-impact short-form content tailored to the brand’s voice.