Lifting search visibility in a

competitive machinery market

Client:

John Deere India

Sector:

Agriculture & Industrial Machinery

Services:

SEO Strategy, Technical SEO, Content Optimisation

What we did (in a nutshell):

With competition rising in agricultural equipment searches, John Deere needed to strengthen its organic presence and improve visibility for its India website. Search performance had slowed due to outdated on-page elements, declining authority and technical issues.

We began with a full SEO audit to identify gaps. Meta titles, descriptions and heading structures were refined across key pages, while technical fixes improved load times, resolved indexation issues and stabilised mobile performance.

From there, we tackled the technical bottlenecks, improving page speed, resolving crawl issues and tightening mobile performance to deliver a smoother, more responsive experience.

Once the platform was stable, we focused on building authority. High-quality backlinks from credible, finance-aligned domains strengthened the bank's competitiveness across core keywords. And with monthly audits and data-led refinements, the site continued to evolve, ensuring visibility, engagement and discoverability improved with each cycle.