BPCL: Niraj Chopra Campaign
Chuno Jeet Ko, Chuno Speed Ko!
Client:
Bharat Petroleum Corporation Limited (BPCL)
Sector:
Energy & Petrochemicals
Services:
Outdoor Media
What we did:
When Bharat Petroleum relaunched Speed, the goal was to connect with a younger, performance-driven audience. The brand needed to feel energetic, aspirational and impossible to miss.
We rolled out the “Chuno Jeet Ko, Chuno Speed Ko” campaign featuring Olympic Gold Medalist Neeraj Chopra, translating the idea of performance into strong, high-visibility OOH creatives.
The green performance aesthetic, motion-driven layouts and strong messaging ensured recall, visibility and consistency across touchpoints.
From hoardings to on-ground branding, the designs were sharp, confident and built for instant recall, ensuring Speed stood out across key touchpoints.
“The campaign brought renewed energy to the Speed brand. Gave customers an assurance of a quality product from BPCL, also created great impact in youngsters!”
Impact
High-visibility OOH presence across key markets.
Strong brand recall for Speed relaunch.
Consistent messaging across 360° campaign touchpoints.
Elevated youth appeal through celebrity integration.
