Mukka by Shemaroo
Adding a Bollywood Tadka to Packaging Design for Mukka restaurant.
Client:
Mukka by Shemaroo
Sector:
Food & Entertainment
Services:
Packaging Design
What we did:
When Shemaroo entered the food space with Mukka, the idea was simple: make the brand feel as entertaining as Bollywood itself. The strategy and packaging had to be vibrant, nostalgic and full of personality.
We defined a clear brand identity, rooted in Bollywood nostalgia, expressive storytelling and a product structure that was easy, playful and instantly recognisable.
We created a bold, filmy design language using bright colours, playful typography and pop-style illustrations inspired by iconic Bollywood characters.
From boxes to cups, every touchpoint was designed to spark joy and add a little drama to the dining experience.
The result was Mukka that didn’t just serve food; it brought the Bollywood vibe to the table.
“The packaging truly captures the Bollywood spirit we had in mind for Mukka. It’s vibrant, nostalgic and instantly connects with customers. The response has been extremely encouraging.”
Impact
Successfully positioned Mukka in a new, entertainment-led food category.
Strong visual recall through distinctive Bollywood-inspired design.
Enhanced customer delight through experiential packaging
