UBI: Redefining digital presence
with ease at the core.
Client:
Union Bank of India
Sector:
Banking & Finance
Services:
Website Development, SEO, Digital Film, Social Media
What we did:
Union Bank of India needed its digital presence to match the scale of the institution. The existing website felt cluttered, difficult to navigate and wasn’t aligned with SEO best practices, making it harder for users to find what they needed.
We reworked the platform from the ground up. The interface was simplified, journeys were mapped thoughtfully and the information architecture was restructured to make navigation intuitive.
At the same time, we integrated SEO at a structural level - refining page hierarchy, metadata, keyword alignment and overall search visibility.
Beyond the website, we strengthened their digital ecosystem with relatable social content and cyber fraud awareness films, helping the brand connect with audiences in a more meaningful way.
“The revamped website has made a clear difference, it’s cleaner, easier to navigate and aligned with how users interact today. The transition was seamless, and we’ve seen a visible improvement in engagement and online visibility.”
Impact
4.2+ million digital followers
Strong visual recall through distinctive Bollywood-inspired design.
Enhanced customer delight through experiential packaging
