Sharing the message of togetherness
On a year-end note, our vote goes to Conill Advertising for their warmhearted film “Arrivals” for Toyota showcasing the joy of reunions for the holidays.
December 2023
Understanding financial freedom
View this post on Instagram A post shared by J&K Bank (@jkbankofficial) View this post on Instagram A post shared by J&K Bank (@jkbankofficial) Directed by the Reserve Bank of India, J&K Bank decided to run an awareness campaign focussing on the importance of financial freedom among its customers. We all know the importance of …
Superpower to keep you Supercharged
View this post on Instagram A post shared by Arkos (@arkos.apar) BOLT Batteries wished to promote their battery features in a new light and seizing the opportunity, we brainstormed our way and identified Boltman for sending the message across in a human way. We created a series of social media posts around BOLTMAN …
Celebrating 25 years of timeless bonds
BPCL (MAK Lubricants) and KOEL (Kirloskar Engines Oil Ltd) wanted to celebrate their 25 years of association in a mega event sharing the message across all media platforms. It was a legendary landmark for both corporate giants, inspiring us to work on an integrated campaign theme- A Silver Jubilee of Trust. Taking insights from …
Ensuring a Secure Navratri Celebration
Cook deliciousness with safety in mind! Stay close, wear your apron, and let the festive spirit shine. @BPCLimited @BPCLLPG pic.twitter.com/1xWhYKELBP — Bharat Petroleum LPG (@BPCLLPG) October 23, 2023 The ask was to create a nine-day social media campaign for Bharatgas on the occasion of Navratri. The festival of Maa Durga is all about evoking and …
A Must Watch
Happiness Brussels creates a moving spoof trailer to show drivers that the only must-watch thing that matters is the road. Users of Belgium’s biggest streaming platform, Streamz, discovered an unusual trailer. A trailer that promotes watching “The Road”. Meaning: not a movie or series, but the actual road. Research from the Belgian Traffic Institute* (VIAS) …
Welcoming Happiness with PNB Home Loans & Car Loans
Welcoming Happiness with PNB Home Loans & Car Loans PNB wished to highlight its retail loan products combining with the joy of the festive spirit and based on this direction, we devised a campaign line “Banao Har Tyohaar Yadgaar” building on the auspicious aspects of exploring new possibilities and creating memorable experiences for everyone. The …
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Sparking Enthusiasm Among the Young Heroes
With the election season warming up, the Chief Electoral Office, Delhi was looking to kickstart its Special Summary Revision Campaign with a bang. The key challenge was to channelise youth’s apathy and evoke participation from the marginalised sections of society. We put our heads and hearts together to create a communication that touched the hearts …
GenZ: The rise of new decision makers
Long before the term “influencer” was coined, young people played that social role by creating and interpreting trends. Now a new generation of influencers has come on the scene. Members of Gen Z—loosely, people born from 1995 to 2010—are true digital natives: from earliest youth, they have been exposed to the internet, to social networks, …
An anamorphic angle to John Deere’s Diwali celebration
This Diwali, Goldmine thought of giving John Deere India a unique way to celebrate the festive vibe. By utilising the art of anamorphism, we decided to spread happiness from every angle. The brief from the client was to come up with unique execution ideas for a film that amazes the viewers while at the same …
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